Owner
Marc Pfeiffer
Tags
Last edited time
Sep 26, 2023 9:34 PM
For campaigns here is a good process to check to make sure they are optimized well
- Do a master keyword list using helium10 and your primary competitors to determine what set of keywords are most important for your product
- Check to make sure this list of keywords is not blocked by a negative phrase match
- Check to make sure this list of keywords isn’t blocked by a negative exact match
- Check to make sure the keywords in this list have coverage, i.e. have a target that can bid on them in the campaign structure
Next check to make sure the bad keywords are negated and blocked from getting ads served on them.
- Identify a list of bad keywords
- Using the PPC reports organize the data together at the Customer Search Term Level
- Filter by those that have had zero sales over the lifetime
- Then put that list into H10’s Frankenstein tool to distill down to a list of bad single words
- That gives you a list of potential negative phrase candidates for your campaign
- Check to see if they are already a negative phrase and if not add them