Checklist for Optimizing a Listing

The process for analyzing a listing has many steps in a certain order to complete an accurate diagnosis. As my Emergency Room doctor mother has always said to me “If you aren’t accurately diagnosed then you would be treated correctly.” Follow this process in steps will provide a framework to identify what kind of problem you have and then what actions you can take regarding it. Let’s begin.

Market Analysis - before even analyzing the specific listing it’s important to understand the market within which the product competes. Amazon now has the Product Opportunity Explorer