I storyboarded and directed the creation of a video ad which had a dramatic improvement in the performance of an ASIN. In the cart below you can see the impact on the BSR after the video ad was launched. Sales increased by ~$100,000/month afterwards that was with an increase in price of $20.
To achieve this result we tested different intros and learned which did a better job at attracting clicks. I worked with a videographer and video editor to convert the vision into a tangible video ad the campaign was created targeting the specific terms in the niche to measure performance and confirm things were working out well before expanding the campaign out to broader terms.
This focused approach allows us to do testing with a small budget, confirm a hypothesis and then scale from there.